Welcome to
Smooth Accounting

We are multi-award winning Chartered Accountants with a head office in Portsmouth, Hampshire, and in Dubai, UAE. Serving small to medium sized businesses and limited companies.

Sole Trader Accountant

Limited Companies

Accountants for Influencers

Influencers

eCommerce Accountants

Ecommerce

Personal Tax

Dubai Tax

Taking care of your individual accounting needs

You didn’t get in to business to fiddle around with payroll and HMRC forms. That’s where we come in. If you have a small/medium sized company, are an influencer or entrepreneur, are self employed, a landlord or looking to move your business and yourself to Dubai or just need advice on how to become one of the above, we’ll sort the nitty gritty stuff so you don’t have to. This leaves you to focus on juicy sales, new ideas, great clients, exciting events, and winning awards. That sounds more fun doesn’t it?

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What accounting services do you need?

At Smooth Accounting we are able to provide our clients with a wide selection of services.

Xero Accounting Specialists

We recommend Xero accounting software to all of our clients. It's cloud based and easily allows you to track all your business finances in one seamless online application.

Limited Company Accountants

Limited Company Accountants

We specialise in accounting for limited companies. We can help you with all aspects of accounting services. From setting up a limited company to VAT returns.

Accountants for Influencers

Accountants for Influencers

As a social media influencer, we can offer you a full range of chartered accountant services to help keep your accounts simple, efficient and stress-free.

Our Accreditations

Taking care of your individual accounting needs

We tell it like it is and won’t use tricky jargon to trip you up, nor will we ever hide our fees so you end up with a whopping great bill. In fact, we’ll use our knowledge gained from all of those delightful years studying accounting and finance to find efficient, compliant, ways to save you money.

We know that there is nothing more annoying than waiting around for your accountant or professional advisor to respond to a basic query, it’s just rude right?! That’s why here at Smooth we expect all of our team to acknowledge and respond to your email or phone call within 4 hours during the working week. We might not always have the answer right away, but you’ll know the team will be working hard to answer it ASAP.

Switch your accountants today

At Smooth Accounting we are able to provide our clients with a wide selection of services.

Not ready to switch yet? Explore our services here.

We’re a modern, dedicated, and enthusiastic team of accountants

We like to work in partnership with our clients, assisting them in the ways they require in order for their goals to be achieved. We aim to be available and approachable with our clients and look to build friendly yet professional relationships.

Our customer reviews speak for themselves

We have many happy customers from a range of businesses across the UK and Internationally. Take a moment to read our customer reviews. You can also leave the team a Google review or Facebook review.

Are you ready to get started?

You didn’t get in to business to fiddle around with payroll and HMRC forms. We offer FREE discovery calls to individuals, sole traders, limited companies and professional businesses.

Can I Call You First?

Portsmouth Address

1000 Lakeside North Harbour,
Western Road,
Portsmouth,
PO6 3EN

Dubai Address

DSO-IFZA-18305,
IFZA Properties,
Dubai Silicon Oasis,
Dubai

Google Rating

4.8

Based on 94 reviews

Smooth Accounting Ltd

4.8

review us on See all reviews

1710413252

Being influencers with over 8 million combined followers on TikTok and Youtube alone, means we need accountants who understand the social media space and how to deal with our numbers. We rest easy knowing we can focus on growing our followers, creating content and earning as much as possible while our VAT, tax and accounting is all perfectly taken care of.We have been with Smooth accounting for many years and they have been nothing short of amazing. They are experts in social media accounting and influencer accounting and we recommend them to all our friends and followers.If you’re an influencer and looking for a specialist accountant, look no further than smooth accounting.

1704212951

Smooth have handled our accounts for the past 5 years. they are super friendly & helpful

1692280882

I came to them after previously being with 2 accountants who turned out to not be so good. And they have exceed my expectations in every way! Super friendly to speak to and always happy to answer any questions. I've mainly been dealing with Sam & Gemma and they both amazing! Their work is extremely thorough and they're very knowledgeable on all subjects. Can't recommend them enough!!

1665483212

1665044071

I have had dealings with members of Smooth Accounting since July 2022. I have found the staff all so easy to talk to and incredibly knowledgeable. I would not hesitate to recommend their services. You can tell they really care, they go above and beyond to look after their customers. They are quick to respond and no question is too small. I honestly can’t say anything negative about my experiences working with them. Brilliant customer service!

1665002205

1664969813

Jeri is the most authentic person I have ever "met". She is dynamic, driven, kind and full of compassion. I am so thrilled to be part of her "coaching" group as she shares her journey in gaining great success.

1664965268

I have worked with Jeri over the last six months and have had a very positive experience. She is very knowledgeable, friendly and I have seen amazing results. Highly recommend!!!! Thank you for everything Jeri

1664963749

I’ve recently met with Jeri after learning that she was relocating and setting up in Dubai. Having followed her company in the UK for the past few years, from what I’ve seen on social media, Jeri and her team are always trying to help others succeed. For this reason I was excited when I heard that she was moving to Dubai and could help myself and my partner here! It’s clear that Smooth accounting are a force to be reckoned with in the accounting world and i’m looking forward to working with her and her team.

1664961496

Amazing accountant firm, highly recommend wouldn’t use anyone else. Very thorough and helped me with all of my accounting needs.

1664958695

I've worked with Jeri for a year now and her advice and support has been invaluable to me and our company.We've seen huge results from her advice which we've taken. I wish I had moved to Jeri sooner! Thanks for everything :)

1664958594

Jeri is generous with her support and championing the profession. I am an accountant and when I first started out Jeri jumped on a call and offered some advice. She has also used her YouTube channel to support businesses and accountants.

1664953006

Jeri and team are fast class. Highly professional, engaging and dynamic. We look forward to her new venture supporting or business operation in the Middle East/Dubai

1642488851

It is not very often I hold my hands up when I haven't made a good decision, but a few years back I made a bad decision! We recently came back to Smooth accounting and I can honestly say I wish we had never left the first time. Jeri's knowledge and advice was invaluable and from that 15 minute call I knew we were going back, they had to be our accountant as they genuinely care about the business, after all we are all here to make money!Our account manager Gemma exceeded all our expectations carrying on and fulfilling what Jeri had put on offer.We are extremely happy and if you want modern customer focused accounting then Smooth are 100% the practice you need.

1626864525

Jeri's expertise is second to none and we have learnt a lot from her videos especially around Xero accounting software. We would have no hesitation in recommending Jeri and the team at Smooth Accounting.

1626856072

1615137294

Smooth Accounting is a business genuinely interested in helping others businesses.My review is based on their content and webinars released by Jeri. Her last webinar about business growth had so much content and genius ideas. I have no doubt the small cost of the course will cover itself in a matter of weeks. A true investment!

1612354607

Jeri is an approachable, personable and professional chartered accountant and business owner whom I can highly recommend. I needed help with an HMRC charge and wouldn't have been able to do it without her. She was quick, efficient and very helpful. Will certainly use her services again.

1603817161

Every step has been an absolute pleasure - even when i got an unexpected tax bill (from my previous accountant) I was able to call on my Account Manager, Sam who came up with a plan to help me navigate the situation, put my mind at ease, helped me plan for the future. She even made me laugh! I cannot recommend the Smooth team enough for professionalism and humanness.

1603463852

The best chartered accountant in Fareham by far.What a great tax advisor local to you in Southampton.The cleverest online xero accountancy practice in Portsmouth.I can't thank her enough for being a beacon of support in these hard times.Keep smashing it young lady.Happy to review you as the best Fareham local tax adviser. No doubt you will continue to save your clients 1000s and 1000s more.

1603365340

We recently moved over to Smooth Accounting and the difference in service is night and day from our previous provider. Extremely responsive and proactive when it comes to getting our VAT returns sorted, payroll etc.We've also been given great advice on some areas where we may have been doing it wrong in the past or just not 100% sure.It's comforting to know that one of the Smooth team is only a phone call away for when we need to clarify anything, no matter how daft the question maybe! :)

1601379119

Since appointing Smooth accounting, its been exactly what the name suggests...smooth.Easy monthly payment, prompt advice, e mails sending covid advice and support put into easy to understand factsheets.Always there with an answer if you ring or e mail.Couldnt ask for more

1594729169

incredibly efficient and friendly. such a modern look at accountancy and the speed and quality in which everything was dealt with was second to none. it's a breath of fresh air to have an accountancy firm join the 21st century. This company is full of knowledge and extreme professionalism. Highly recommend them to everyone

1594118254

If I could add a sixth star to this review then I would. Jeri and her team are the kind of accountants that you don't believe exist, because of how brilliant they are. Honestly, I've lost track of how many times I've recommended someone use Smooth Accounting - they are superb.Not only are they knowledgeable, helpful, friendly, and incredibly speedy, they're incredibly patient with you if - like me - finances make you want to gauge your eye out with a rusty fork. One of the best parts about Smooth is their integrity; I know that they won't break the law and are happy to turn away potential clients who ask them to do something shady. Jeri will, quite literally, tell them to jog on.Without a doubt, I 100% recommend Smooth Accounting to anyone in the future.

1586949000

Wow! what can I say, Jeri and Naomi have been amazing, we have gone from being a pretty unorganised business to slowly getting everything in check. I didn't realise how so far behind we were in terms of technology we were until we spoke to Jeri in our initial meeting.This is certainly the new way of accounting!!

1580246709

Where to begin... what a legend Jeri and her team are. When running a business (especially for the first time and being young) it can be difficult to understand the latest financial methods, VAT and whatever else comes along with it. Thankfully, we knew Jeri! She was able to help and sit down with us to talk us through everything we needed. We left feeling refreshed and a little more relaxed about everything! Thank you... a well earned 5* review.

1578571449

After completing an online enquiry form I received a call back within a few minutes. The lady that I spoke to was very helpful and provided me with lots of useful information and advice. On this occasion I did not need to retain their services but if required would certainly return to them due to my contact with them today.

1574161707

What a lovely refreshing firm of accountants to deal with!

1570202696

I wouldn’t recommend any other accountants. All the girls here are brilliant at they’re jobs and achieve every request with great results. If anyone wants to feel mothered when it comes to the dreaded paper work this is where to go.

1567507683

I've been with Jeri and the team since they started and I've had a superb relationship with them. Any query is dealt with speedily and with the utmost professionalism and I have no hesitation in recommending their services to others. Thanks for your help J Williams and Co. (Despite my name I'm not a relative!).

1566908586

Jeri has been my accountant for five years. All I can say is that if anybody needs an accountant I always recommend her company. They are friendly, proactive and know what they are doing. All this and their fees are realistic too.

1563276495

Fabulous service, utterly professional and great communication. Many Thanks

1559593776

Jeri and her team are highly knowledgeable and clearly know there stuff. They also provide amazing customer service and go the extra mile to help clients. Would highly recommend them to any business.

1558678428

Suzie at J Williams & Co is so friendly and approachable. She has always been more than happy to do our accounts and helps us to understand it all. Brilliant!

1558608986

Simple, efficient and professional, this no fuss accountancy firm have taken the hassle out of that time of year when I need to sort my tax return - highly recommend!

1558547952

Brilliant service from start to finish. Highly recommended

1558479485

Excellent professional service.Would thoroughly recommend.

1558472369

Everyone is beyond helpful and know their stuff - Jeri goes out of her way to ensure you get the best service and advice from her team and opens her doors to people even enquiring about starting up their own business 💕

Debbie Della G.

1558462375

J Williams & Co offer a friendly and professional service who are always there to help.

1558462173

Kind friendly staff, can't fault the service would recommend them.Suzie Taylor many thanks.

1558459326

Jeri has been my accountant now for number of years. I can highly recommend J Williams and co. They provide such an excellent service, and quick to respond to any queries I have

1558459284

Very professional and helpful, not your normal accountant 👍🏻

1558458535

1558437126

Flexible, reasonable, professional and approachable. I could not run my business with JW&Co. I went to see two accountants before then and when I had my meeting to Jeri I signed up there an then. If you need an accountant please do not look any further. Well done ladies.

1558426031

Great company!

1558425161

We've experienced nothing but a fantastic personal experience from Jeri and the team. Every query is answered promptly (and patiently!), and they have taken away all stress from our tax affairs due to their proactive and professional approach. I would highly recommend to anyone searching for an accountant!

Smooth Accounting is rated 4.8 out of 5 based on 94 Google Reviews.

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